In the news
Pokémon cards. Wall Street is watching.
See how leading financial outlets are covering cards as a collectible asset class.
Featured story
September 12, 2026
Meet the venture capitalist using 500,000 Pokémon and trading cards as a hedge
A serious collector makes the case for trading cards as a long-term store of value.
Read the Fortune story3,821%
Pokémon card index
2004–2025
483%
S&P 500
Same period
$10–15B
Estimated market
CoinDesk, 2026
Original reporting
Read the coverage
Direct to source ↗
CNBCMarch 29, 2026
Rare trading cards are outpacing Wall Street. Here's why
CNBC examines why rare cards are emerging as an alternative asset class.
CNBCMay 22, 2026
Inside the world of Pokémon where cards are sold for millions
A closer look at record sales, demand and the risks behind the market.
Yahoo FinanceAugust 13, 2026
How Pokémon cards outpaced the S&P 500 and Bitcoin
A graded-card index gained while stocks rose modestly and Bitcoin fell.
CoinDeskAugust 11, 2026
Pokémon cards are becoming a multibillion-dollar asset class
Institutional players are building vaulting and trading infrastructure.
South China Morning PostSeptember 5, 2026
Inside Hong Kong's red-hot Pokémon card market
Professional grading, funds and secure storage signal a maturing market.
Northeastern UniversityMarch 20, 2026
Inside the Pokémon card gold rush — should you invest?
A finance professor weighs diversification against liquidity and condition risk.
Reported index performance is not a promise about any card. Collectibles can be illiquid, carry selling costs and change in value.
More coverage
The rest of the tape
11 more stories ↗
BloombergJune 23, 2026
Rare Pokémon cards fetch millions three decades after debut
Financial TimesSeptember 13, 2026
Why Pokémon cards are selling for more than $1mn
ReutersMarch 19, 2026
How a millennial is turning rare collectibles into profit
Barron'sSeptember 8, 2026
GameStop bets big on $100B collectibles market as trading card sales surge
CNNFebruary 27, 2026
Pokémon at 30: Multimillion-dollar cards and spiking demand
CNNFebruary 16, 2026
Logan Paul auctions Pikachu Illustrator for a record $16.5 million
The New York Times / The AthleticMay 14, 2026
PSA explains $200 million investment as card grading demand surges
Business InsiderApril 17, 2026
Kid investors are making money from the Pokémon card boom
The Sydney Morning HeraldJanuary 9, 2026
Resale market for Pokémon trading cards hits $30 billion
CNN BusinessApril 4, 2026
Pokémon cards are igniting an international crime spree
BloombergApril 24, 2026
The dark side of Pokémon's multibillion-dollar card boom
From 2025
The Straits TimesOctober 3, 2025
Rare Pokémon cards are delivering monstrous returns — but it's a different game as an investment
CBS NewsSeptember 12, 2025
Pokémon cards as an investment? Once a hobby for kids, now a market
The Economic TimesSeptember 11, 2025
Pokémon cards give 3,821% return to blow past S&P 500's 483%
The Wall Street JournalSeptember 10, 2025
The hot investment with a 3,000% return? Pokémon cards
AxiosAugust 23, 2025
Pokémon trading cards push Walmart, Target and eBay sales past expectations
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